Ditch dull presentations
Tell great stories.

54 storytelling recipe cards that help you become an influential leader.

Over half a million Pip Decks® sold worldwideRead our reviews

From Boring to Brilliant: Your Storytelling Superpower

“The quality is insane and the value of this deck is way beyond what I paid for. I now have a secret super power!”
Geneviève FilteauBusiness Owner & Coach

Trusted by teams at leading organisations

AppleDisneyBBCStanford UniversityMicrosoftTEDxNikeOgilvyIKEAMeta

Over 200,000 sold worldwide

How it works

Storyteller Tactics helps you craft memorable stories about your work so you can influence and inspire your team, customers and clients.

“After giving a 10-minute presentation using Storyteller Tactics, I got feedback like “can you give the rest of management tips on how to do presentations?” and “I see Tom’s been watching TED talks!”
Tom FernSnr Comms Officer, University of Manchester

About the author

Steve Rawling is an international author and storytelling consultant.

He’s worked as a journalist, editor, and producer in the media industry for over 25 years.

He’s helped global brands like Google, Rolls Royce and Accenture to tell captivating stories about their work.

Now, he’s teamed up with Pip Decks to give you the skills to tell your story.

Get Storyteller Tactics

The right story at the right time.

How do you know what kind of story to tell?

You’ll always choose the right approach with our Story Building System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you craft your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of a creating a presentation.

Get Storyteller Tactics

Clear step-⁠by-⁠step instructions. No jargon.

Each tactic fits on the back of a card, so you get straight to the point.

The jargon-free instructions and prompts are easy to follow, for novices and experts alike.

Get Storyteller Tactics

Never get stuck when following up.

You’ve just finished a great presentation and someone asks “so what’s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

Get Storyteller Tactics

Yes, Storyteller Tactics is for you!

Tell stories that influence and inspire

  • Engage clients & stakeholders
  • Lead & inspire your team
  • Pitch your ideas with ease
“Storyteller Tactics helped me translate novel ideas into tangible proposals to help improve the drive for improvement and innovation.”
Charlene J., Innovation Manager @ Fire & Rescue

54 cards, including 46 tactics

Open Storyteller Tactics and see every card

Spin the box, lift the lid and leaf through the deck. Click the card in front to turn it over.

Storyteller Tactics, its box and cards
  • ConceptStories shape how we see ourselves and the world around us. Frame your work as an epic adventure.
  • ExploreStories help us navigate confusing, unknown and changing situations. Make a map for your way ahead.
  • CharacterStories connect us to other people. Show us why we can trust you.
  • FunctionStories are more effective than facts or opinions by themselves. Put your stories to work.
  • StructureStories carry us along thanks to a few basic patterns. Make your ideas flow in a story-ish way.
  • StyleStories carry useful information. Make sure people remember yours.
  • OrganiseStories work, so long as you use them well. Plan how you should tell yours.

“One of the best investments we made in 2022”

A great companion for our marketing! Stories at the heart of our work has raised our game. - Sean Su, Head of Design @ Logitech.

  • Kill boring PowerPoints
  • Get your audience leaning in
  • Have your message remembered
Get Storyteller Tactics

132 customers on camera

Customers sharing their love

  • I thought storytelling was more an art than a science.

    Ruy C Aguilar

    Tableau Evangelist, Keyrus
  • If you just make 1% improvement in whatever you’re focusing on, the cost is basically nothing.

    Brandon Gould

    Tektronix
  • I knew what story to tell in what moment and why and it led to the cleanest, fastest sales process I ever had with a new client.

    Renee Ostertag

    CEO Green Tree Mind
  • We went off, we found this problem, we found this solution, this worked, this didn’t, remember this.

    Christopher Eyre

    Software Engineer, Prima It
  • I could come up with dozens of stories just from this card... So if you’re contemplating getting a Pip Deck, do it.

    Beth Lambert

    Founder, Fuzzy Face Media
  • It gets to the point of the story and really helps you focus on telling a very impactful story.

    Karen Tilstra

    Educational Psychologist & Innovation Consultant
  • I was really worried that as an experienced presenter, would there be any new material…

    Rob Stringer

    Youth Coach Global
  • I used the workshop tactics right away, and it took my workshop to another level... it really made my participant think.

    Aretha Simons

    Multiplying Talents
  • These have changed my life. They’ve changed the dull, boring way that I go through my online course recordings.

    Mitchell T. Palmer

    Consultant, Beyond Barbering Academy
  • It takes the guesswork out of it. The amount of time and energy is diminished.

    Valerie Hope

    Founder of Connect Joy, LLC
  • I’ve done more out of those two decks in one week than I have with most of the books that I’ve read multiple times over the course of years.

    Stephen Pacinelli

    CMO BombBomb
  • That in and of itself has been so valuable for me.

    Drew Felts

    Educator, FBC
“The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!”
Steve Miller-PerrySenior User Researcher, Nimble Approach

Don’t take our word for it.

176 customer reviews

Jesse Gaines- hairstylist and traveling educator in my field.

I purchased the Storytellers Tactics with the hope of being able to organize and give me creative prompts for my stories and presentations.

One of the tactics that I really enjoyed was Man in a Hole. It gives me the framework to build a great story!

Jesse GainesHairstylist, Salon Owner, Educator3 July 2023Verified

The Storyteller Tactics cards helped us in updating our homepage, making it easier to read and comprehend. The cards forced us to reflect on, what’s important and what is less important to tell our potential customers. And it has absolutely helped us build a more professional homepage. I personally also like, how Pipdecks continuously mail us suggestions, how we can use their concept even better.

Michael KjaersgaardCEO30 April 2023Verified

I’ve absolutely loved using Pip Decks to build my new business pitch for potential clients.

William TurnerDirector, Haiku Learning28 April 2023Verified

So, while being ill and frustrated at home, my business ‘sleeping’ while I am getting better, something great happened…

Gyde Balzer CarstensenPATENTsmarter™22 February 2023Verified

I now work in product management for 7 years.

The Workshop Tactics let me know that I always have an ace up my sleeve if I need to navigate the teams that I am working with.

I now started to work with the Storyteller Tactics as well and they helped a lot with some of my presentations.

TimProduct Manager, Smartabase25 November 2022Verified

As a facilitator and marketer, I had hoped that the Workshop Tactics and Storyteller Tactics would add some additional tools to my teams’ toolboxes. Having seen many versions of “decks” before, I was initially skeptical about the value they would deliver.

Chaz ThorneStrategic Planning Facilitator11 August 2022Verified

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Over half a million Pip Decks® sold worldwideRead our reviews